Occestra — brand genome

# Occestra

Read from the live page at https://occestra.xyz — the colours and fonts below are what a browser actually rendered, not a guess.

## Positioning
Occestra is an occasion studio that transforms personal moments into finished, quality-graded works with on-chain provenance, replacing traditional event documentation services.

## Audience
Builders shipping for the OKX.AI hackathon and anyone with a moment worth keeping.

## Voice
Formal, precise, and authoritative.

## The three messages
1. Transforms any moment into a finished, quality-graded work.
2. Uses a published standard to grade and repair work until it passes.
3. Provides on-chain provenance for all occasion work.

## Palette
**The product's own colours:** #FEFEFF  ·  #D2D2D1  ·  #A9A9A9  ·  #D1D2FC  ·  #DFE0EA
**House Style (Amethyst Editorial):** #FAF7F2  ·  #F1ECE4  ·  #17141A  ·  #2D1B4E  ·  #6B3FA0  ·  #8E8A94
**Adopted into the kit:** #D1D2FC

_Not adopted, and why:_
- `#FEFEFF` — already effectively in the House Style palette
- `#D2D2D1` — already effectively in the House Style palette
- `#A9A9A9` — already effectively in the House Style palette
- `#DFE0EA` — already effectively in the House Style palette

## Typography
The site resolves: Times New Roman, Arial
Editorial serif for the emotional line — high contrast, generous leading, set large and calm. A precise grotesk, small and tightly tracked, for every functional detail. Never more than two families. Never centre long copy.

## Never say
`revolutionary`  ·  `game-changing`  ·  `excited to announce`

```json
{
  "version": "1.0.0",
  "productName": "Occestra",
  "url": "https://occestra.xyz",
  "positioning": "Occestra is an occasion studio that transforms personal moments into finished, quality-graded works with on-chain provenance, replacing traditional event documentation services.",
  "audience": "Builders shipping for the OKX.AI hackathon and anyone with a moment worth keeping.",
  "voice": "Formal, precise, and authoritative.",
  "messages": [
    "Transforms any moment into a finished, quality-graded work.",
    "Uses a published standard to grade and repair work until it passes.",
    "Provides on-chain provenance for all occasion work."
  ],
  "bannedCliches": [
    "revolutionary",
    "game-changing",
    "excited to announce"
  ],
  "palette": {
    "extracted": [
      "#FEFEFF",
      "#D2D2D1",
      "#A9A9A9",
      "#D1D2FC",
      "#DFE0EA"
    ],
    "houseStyle": [
      "#FAF7F2",
      "#F1ECE4",
      "#17141A",
      "#2D1B4E",
      "#6B3FA0",
      "#8E8A94"
    ],
    "harmonized": [
      "#FAF7F2",
      "#F1ECE4",
      "#17141A",
      "#2D1B4E",
      "#6B3FA0",
      "#8E8A94",
      "#D1D2FC"
    ],
    "adopted": [
      "#D1D2FC"
    ],
    "rejected": [
      {
        "hex": "#FEFEFF",
        "reason": "already effectively in the House Style palette"
      },
      {
        "hex": "#D2D2D1",
        "reason": "already effectively in the House Style palette"
      },
      {
        "hex": "#A9A9A9",
        "reason": "already effectively in the House Style palette"
      },
      {
        "hex": "#DFE0EA",
        "reason": "already effectively in the House Style palette"
      }
    ]
  },
  "typeDirection": "Editorial serif for the emotional line — high contrast, generous leading, set large and calm. A precise grotesk, small and tightly tracked, for every functional detail. Never more than two families. Never centre long copy.",
  "fonts": [
    "Times New Roman",
    "Arial"
  ],
  "sources": [
    {
      "source": "playwright_site_inspection",
      "retrievedAt": "2026-07-13T00:02:48.743Z",
      "url": "https://occestra.xyz"
    }
  ],
  "unknowns": []
}
```